Vie Active

Vie Active is a premium fitness fashion label with a vision to unleash the benefits of an active life, empowering women to seamlessly flow throughout their day with confidence, strength and grace.

Working closely with Vie Active co-founder Noa Ries from before the startup’s launch to create the brand identity, the original brief was to create brand identity that reflects the Vie Active ethos, embracing its three pillars of fitness, fashion and function.

Throughout its first years of business, Lisa produced all of Vie Active’s marketing collateral — from creating its signature leopard print design to swing tags, web banners and investor decks.